DUER: The World’s Most Comfortable Pants
Me: The World’s Best Social Media Marketer (in comfy pants) responsible for:
Building & Owning Strategic Social Strategy
Content Creator outreach, briefing, negotiating, approvals, invoicing
Increase video content output for organic and paid social
Clear communication of product value proposition and key features
Developing creative briefs for assets
Goal: Increase Social Following consistently MoM
Summer '23
Photographer briefing, contract creation & negotiation, styling, product seeding, concept development, content & copy approval
Travel Pants Campaign SS23
Influencer outreach & briefing, contract creation & negotiation, styling, product seeding, concept development, content & copy approval
Fall '23 New Product Launch
Summer '23 Breathable Denim
Summer '23 Breathable Denim
Creative Brief to Art Director - idea, inspiration, copy, purpose
Creative Brief to Art Director: Flat Lay diversity, new colour drop
Reels
“Long Story Short: Wear more Shorts.”
“One-and-done summer dressing courtesy of our bestselling Performance Denim Jumpsuit”
“When I am behind the camera, there is a 99% chance I am wearing my Adventure Pants because of the flexibility, comfort, and extra pockets for lens caps, tools, batteries that I need to keep organized and on the ready to streamline a shoot - especially if you dealing with freezing temperatures and a frozen lake”